News & Events

Chick-fil-A Joins Curing Kids Cancer's Childhood Cancer Awareness Month Campaign

This year’s Chick-fil-A Kickoff Game marks the official start for Curing Kids Cancer’s college football campaign, making it known that September is National Childhood Cancer Awareness Month. Cancer is the leading cause of disease-related death for children killing more children every year than Aids, Asthma, Cystic Fibrosis, Diabetes and Muscular Dystrophy combined!

Debuting at Saturday’s Chick-fil-A Kickoff Game is a 30-second Curing Kids Cancer public service announcement (PSA) featuring ESPN College GameDay commentator and Curing Kids Cancer chairman Lee Corso. The new PSA will be played on the Georgia Dome jumbotron. Also, public address announcers will share information about pediatric cancer and Curing Kids Cancer throughout the game.

“We are so excited that the Chick-fil-A Kickoff Game has agreed to help us raise awareness of the desperate need for funding for childhood cancer,” said Grainne Owen, founder and executive director of Curing Kids Cancer. “Even though cancer kills more children in the United States than any other disease, pediatric cancer research receives only four percent of U.S. federal funding to eradicate this horrible disease.”

“This is such an important message to deliver and we consider it a privilege to play our part in helping raise awareness in the fight against childhood cancer,” said Gary Stokan, Peach Bowl, Inc. president and CEO.

The College Football Hall of Fame in Atlanta is also marking National Childhood Cancer Awareness Month by donating $1 for every ticket sold during September to Curing Kids Cancer.

In addition, eight SEC football teams are participating in Curing Kids Cancer’s annual awareness campaign. Teams will wear Curing Kids Cancer helmet stickers with a gold ribbon while coaches wear gold whistles and Curing Kids Cancer lanyards. Players and coaches will both wear Curing Kids Cancer glow-in-the-dark wristbands. Gold is the official color for childhood cancer awareness.

The following SEC teams are taking on pediatric cancer as well as their opponents:

September 12 - at University of South Carolina vs. Kentucky

September 12 - LSU at Mississippi State

September 19 - at University of Georgia vs. University of South Carolina (Both teams participating)

September 19 - at Vanderbilt vs. Austin Peay

September 19 - at Alabama vs. Ole Miss

September 19 - at Mississippi State vs. Northwestern State

September 19 – at University of Tennessee vs. Western Carolina

September 26 - at Texas A&M vs. Arkansas

“As Chairman of Curing Kids Cancer, I’m very happy to see so many of these college football coaches and players stepping up to raise awareness about childhood cancer,” said Lee Corso, chairman of Coaches Curing Kids Cancer and ESPN College GameDay commentator. “It’s fantastic that so many teams are supporting this great cause.”

Fans can show their support by wearing the same stickers, wristbands and whistles, which can be purchased at curingkidscancer.org/blowthewhistle.

In 2014, Curing Kids Cancer provided more than $1 million in funding for cutting-edge research projects which may eventually make traditional chemotherapy obsolete. Over the past 10 years, the organization has raised more than $7 million for pediatric cancer research.

A donation from Curing Kids Cancer will be made to hospitals in the states where the football teams are located in honor of their participation in “Blow the Whistle on Kids Cancer.” These hospitals include: Children’s Hospital of Alabama, Children’s Healthcare of Atlanta, Palmetto Health Children’s Hospital in Columbia, S.C., Monroe Carell Jr. Children’s Hospital Cancer Center at Vanderbilt, Texas Children’s Hospital and UT Southwestern, Batson Children’s Hospital at the University of Mississippi Medical Center, and Louisiana State University Medical Center Department of Pediatrics.